Display – when people are browsing websites that are of interest or directly relate to the audiences you want to target, we serve digital ads in various sizes to get their attention. Highly ...

If you’ve ever used online advertising, you might have heard of people raving about programmatic advertising. And if up until now, you’ve been confused about how it is different from traditional ...

ResponsiveAds new premium programmatic format, Programmatic Fluid™ 250, runs in existing 970x250, 300x250 ad slots. It "automagically" expands at a fixed height of 250px edge-to-edge fills white space ...

Despite the fact that programmatic media and ad tech, in general, have received a thrashing in recent months, spending on programmatic display advertising is projected to reach nearly $33 billion in ...

A few weeks ago, Google removed ads from the right-hand side of the search results page, causing confusion and rumours to flourish about what this means for the future of search and advertisers’ ...

Research firm eMarketer claims the media industry has already reached the tipping point in terms of programmatic media trading in its first break-out of the UK media sector, which also notes that ...

Since the first programmatic display ads appeared almost 30 years ago, programmatic advertising has gone from strength to strength. Its popularity has particularly soared in recent years. This year, ...

We've all spent money on things that were sold as "the next best thing," only to be disappointed when those promises aren't delivered or don't result in a return on our investment. Now imagine ...

Global programmatic advertising display market by invitation-only An invitation-only programmatic is a private marketplace that is similar to an open auction in pricing, barring the fact that the ...

Programmatic audio is a tough sell. Advertisers find it challenging to vet audio inventory at scale, which means most digital audio campaigns – particularly in the podcast market – are conducted via ...