The field of behavioral science has evolved significantly over the past 30 years, but most of the benefits have accrued to private sector marketers and economists. Nonetheless, governments are ...
Discover how the Brand Potential Index (BPI) evaluates potential market reach, integrates BDI and MDI, and informs advertising strategies for successful branding.
Associate Professor of Pediatrics, Developmental Neuroscience and Neurogenetics Program, The Saban Research Institute, Division of Developmental-Behavioral Pediatrics, Children's Hospital Los Angeles, ...
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