In behavioral research, it is largely assumed that people adapt their personal behavior to match the behavior of a reference group. A distinction is made between descriptive norms—the assumption that ...

This study assessed perceptions about teammate and coach approval of alcohol and other drug use (i.e., injunctive norms) among a sample of 3,155 college student-athletes in their first year of ...

In the last article, we evaluated why people follow the crowd—and when that may or may not be a good strategy for personal decision-making. In that evaluation, we discussed how individuals often look ...