Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Traffic to U.S. retail sites from generative AI browsers ...

In the browsing era, marketers optimized for one thing: being findable in Google. Today, the goal is different. You want to be citable in AI answers because that’s where customer decisions now begin, ...

Google is out with a blog post today rebutting recent reports that its AI features are causing traffic declines. The extended response comes from VP and Head of Search Liz Reid. At a high level, ...

Wikipedia is often described as the last good website on an internet increasingly filled with toxic social media and AI slop. But it seems the online encyclopedia is not completely immune to broader ...