Here's how to create a Facebook content plan that meshes well with your brand's overarching content marketing strategy. Facebook is the most-used social media platform in the world. It boasts 2.96 ...

Generate more leads with a more robust Facebook marketing strategy Most businesses have a Facebook page, but they aren’t taking full advantage of one of the most powerful marketing mediums on ...

Facebook marketing is the process of using the social media platform to promote your business to potential buyers. There are a variety of ways to do this, both paid and organic.

Social media marketing was born in the mid-2000s with the rise of platforms such as MySpace, Facebook and Twitter, but did not start hitting its stride until Facebook introduced "Facebook Flyers ...

In any marketing strategy, whether on Facebook or any other tool, it is important to monitor how you are faring, so as to know if you’re on the right track and if anything needs improving.

Following these Facebook marketing tips is a good place to start. To keep up with Facebook’s evolving functionality, do a quick audit every quarter to see what’s new and available to you.

Marketing leaders don’t need more initiatives. They need ruthless clarity on what drives impact — and the conviction to cut ...

A good Facebook marketing strategy for e-commerce relies heavily on a decent budget. So, to get the best results from your Facebook advertising efforts, you’re going to have to spend a bit of cash.

There are plenty of third-party solutions available that make it easier for SMBs to deploy a Facebook marketing strategy that combines paid promotion with targeted content, such as Hootsuite Ads ...