Introduction to types of marketing from product marketing, service marketing, person marketing, organization marketing, cause ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

A close look at the 8 most popular digital marketing mediums, and tell you how they can be used to your advantage. Traditionally, brands advertised in the mediums of the day, namely print (newspapers ...

Do you advertise all year round? Do you advertise only at certain times of the year? Do you advertise randomly? Here we talk about the basic overall advertising schedules that firms use to promote ...

Mainstream news media outlets have, in recent years, begun to create advertisements that look like news articles on their websites and on social media. My research raises questions about whether this ...

The out-of-home ad industry is working to modernize the business with the latest developments in AI. How are they doing? I ...

As the importance of the internet grows each year, some businesses are starting to struggle to keep up. One of the key areas businesses lack knowledge in is the "secret" world of paid digital ...

NEW YORK--(BUSINESS WIRE)--Comcast Advertising today released a new report titled “TV Makes Memories.” The report highlights how ads in the television environment have a unique ability to drive ...