Don Levine. You may not know him, but you know his son: GI Joe. Levine was Hasbro's director of development in 1963 when Stan Weston, who ran a merchandising agency, pitched an idea for a military ...
For those who grew up playing with a G.I. Joe, one thing was immediately clear: Our action figures were a hell of a lot more badass than Barbie’s kerchief-wearing counterpart, Ken. That’s no accident.
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