While newer cutting-edge series typically win critical kudos and accolades, Gen Z and Gen Alpha viewers are binge-watching programs that became hits on the broadcast and cable networks in the ...

Even before "Sephora kids" — tweens dropping their allowances on high-end beauty products — became a TikTok phenomenon, ...

For anyone dreading sitting across from their teenage cousin and feeling like the oldest person to ever walk the earth as ...

Spending time around children this holiday season? USA TODAY defined four Gen Alpha slang phrases to know ahead of your ...

Kyleigh Brooke, 15, told Newsweek that every car ride with her parents turns into "a full 2000s throwback concert." ...

Learn how Generation Alpha's tech-savvy habits, spending power, and early money skills could transform the economy, plus what ...

It’s important for retailers to get a better handle on this young generation’s unique attributes and evolving behaviors.

Ana Valdez is President and CEO of the Latino Donor Collaborative, a leading producer of economic data on the U.S. Latino Cohort. Every back-to-school season, American brands flood shelves and screens ...

A Gen Alpha kid has gone viral for dropping a rap diss urging people to stop spamming the meaningless “6–7” meme as 2026 ...

The cohort's behaviors, values and expectations set them apart from previous generations. Gen Alpha is growing up in an era of heightened health consciousness. As the first generation to come of age ...

Stantec Principal Amy Holzle explores how Generation Alpha will reshape higher education design, from inclusive spaces to tech-driven learning. The Arcadia Flats study lounge at Western Michigan ...

Generation Alpha has been dethroned as the newest generation. Babies born on Jan. 1 of this new year, and for the next 14 years, will make up Generation Beta. This new surge of young people will ...