Salvador Ordorica is the CEO of The Spanish Group LLC, a first-class international translation service that translates over 90 languages. In today's global economy, it's important for business leaders ...

As an organization grows, its public relations and marketing leaders will, of course, want to raise awareness in countries other than the home market. That requires an international PR strategy, and ...

Expanding into global markets requires more than translation. Localization ensures content resonates with diverse cultures and user expectations. By tailoring language, tone, and context, businesses ...

During a panel on leveraging AI for captioning and localization at Streaming Media Connect 2025 in February, Albert Lai, Google Cloud’s global director for media and entertainment, reflected on the ...

This article emphasizes the importance of going beyond translation in localization and provides key insights to help businesses effectively tailor their products and services for local consumers.

FAR from being a one-size-fits-all strategy, localization tailors the hotel experience according to the unique needs of the ...