Primary tab advantage: Emails in Gmail’s Primary tab are more likely to be opened, making strategies for better placement valuable to marketers. Proven best practices: Recommended steps include ...

Personalization is the heart of modern email marketing—but Google’s latest moves strip it away, one discount tag at a time. Reduced email control. Automatic Extraction in Gmail overrides preview text, ...

Learn 10 practical ways to keep your marketing emails out of Gmail’s Promotions tab, improve deliverability and give ...

Here on the 10-year anniversary of Gmail Tabs, let’s talk about five truths about tabs, as well as some real new concerns. Ten years ago, Gmail introduced inbox tabs, including the infamous Promotions ...

Inbox fatigue is real. According to one analysis, the average person receives more than 120 emails a day, with some office-based staff receiving even more due to their work environment. From Substack ...