Opinions expressed by Entrepreneur contributors are their own. First there’s marketing. Then you have direct marketing, consumer marketing, B2B marketing, buzz marketing, word-of-mouth marketing, ...

Opinions expressed by Entrepreneur contributors are their own. As marketing continues to change, the secrets of guerrilla marketing continue to change. There are 18 guerrilla marketing secrets, and ...

When prospects call the Village at Chestnut Hills, an apartment community in Philadelphia, they have the option of being transferred to the front desk. They’ll actually be talking to the call center, ...

Levinson and Lautenslager succeed in taking all the lessons from their bestselling Guerrilla Marketing series and boiling them down into one simple, month-long learning session. The authors structure ...

At Boston University’s Guerrilla Marketing Society, the sky’s the limit. The group has worked on marketing campaigns for big name clients — from Expedia to Spotify as well as campus favorites like ...

"All you need to get your game in front of 9.2 million people is a pigeon." So said Thomas Reisenegger, PR Manager at ICO Partners, during a talk at Develop:Brighton 2016 on how to market your game ...

"Game publishing is the same as any other business," opened Vladimir Funtikov co-founder of Drag Racingdeveloper Creative Mobile during his talk at this year's Casual Connect Europe in Amsterdam. "The ...

After two years of pandemic stasis, crime stories and a broadly battered image, Chicago is going on the offensive, launching a guerrilla marketing campaign Monday to promote itself as a more ...