It used to be that the easiest way to tell a show car or a trailer queen from an actual runner was to look at the headers. Nice clean paint or flawless chrome meant that the engine had run a total of ...

As header bidding grows, ad exchanges are sending more ad impressions per second and DSPs must evaluate more impressions than ever. The massive uptick in volume, which far outpaces programmatic ...

Facebook is taking the wraps off its header bidding solution, but it’s relying on partners to build the technology. On Wednesday, Facebook officially tossed its hat into the header bidding ring after ...

Facebook has confirmed the integration of header bidding technology with six ad tech companies, according to The Drum. Header bidding allows publishers to open up their ad space to more advertisers ...

This is a free educational print out from the AdNews April issue. To get it hot off the press download a digital version of AdNews or subscribe to the premium print edition here. The days of using ...