The transition to value-based care and subsequent focus on preventive health has hospitals making new investments, particularly in advertising. The healthcare industry spent $14 billion on advertising ...

In response to ongoing discussions about a potential ban on hospital advertising, a new study suggests that putting an end to hospital ads could disrupt patient flow and, ultimately, lead to an ...

St. Vincent Charity Hospital's stolen $3.8 million was only a fraction of the total the hospital intended to spend on cable TV advertising, considering that many ads were still run. St. Vincent is ...