Over more than four decades in healthcare marketing and senior management, I’ve learned that hospitals and health systems often misunderstand what truly drives market share. Despite the millions of ...
Certain hospital “brands” stand out among competitors, in part because of the excellent quality and expertise provided, but also because of these hospitals’ ability to promote their achievements, ...
It doesn’t take winter doldrums for healthcare marketing and public relations professionals to find themselves in a rut. After working on long-term projects and day-to-day tasks, communications ...
When NewYork-Presbyterian Hospital evaluated its brand positioning in 2010, leaders found that its message had been lost among other big-time competitors, such as Mount Sinai Hospital, North ...
NEW YORK--(BUSINESS WIRE)--Global programmatic media partner MiQ today announced the launch of its Hospital & Doctor Influence (HDI) measurement solution. In partnership with PurpleLab, this ...
NewYork-Presbyterian Hospital has been grappling with blood shortages, like many other providers in the Big Apple and beyond. The eight-campus system sought to spread the word on how one donation ...
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