It has a shelf life.

So you've invested in a new bottle of fragrance that, let's be honest, wasn't cheap and you'd like to preserve it as long as possible. Unfortunately, perfumes don't come with instructions or care ...

TikTok's new viral beauty tip actually makes perfect scents. Influencer Emelia O'Toole, who goes by the name @professorperfume and shares her beauty expertise on the video app, provided a mind-blowing ...

Makeup had its day in the sunshine, then it was skin care’s turn, and now fragrance is having a major moment with the current value of the perfume market standing at over $50 billion (and a projected ...

How should you store perfume? Always keep perfume in a cool, dark place, outside of direct sunlight to make it last longer. Olivier Cresp, perfumer for Valentina Acqua Floreale & Nina L'Eau says ...

TikToker Emelia O'Toole, also known as "Professor Perfume," reveals the best way to store perfume to make it last longer. professorperfume/TikTok TikToker Emelia O’Toole, also known as “Professor ...

We rely on them to smell great as an extension of our sartorial choices or even our personalities. But when perfumes expire, the opposite can soon become true. Sadly, just as skincare and make-up ...