When launching and successfully operating a local business, your online reputation is one of the most influential assets you can build. A combination of delivering great consumer experiences and ...

Customer reviews are the most influential form of local business content. Surveys routinely reveal that upwards of 90% of consumers read reviews as they search for nearby goods and services. In this ...

David Nelkin questions over-reliance on Google reviews in dental marketing to help practices achieve a holistic reputation strategy.

Several months ago, back in March, Google added a screen to request reviews by sharing a link or QR code with your customers. Now, it seems Google has added a new help page on how to use this feature.

A business with 3 reviews rarely gets clicks. A business with 50 recent 5‑star reviews does. That difference alone explains why so many owners choose to buy Google reviews instead of waiting months ...