IBM is a globally integrated enterprise organisation operating in 170 countries. IBM serves a wide and diverse client base by providing innovative solutions to solve business challenges with an end-to ...

CMOs are finding that they need to completely overhaul their marketing engines, leaving behind campaign-centric approaches ...

Advertising workflow software company Mediaocean and business design partner IBM iX launched a blockchain consortium for the digital media supply chain, the companies announced June 19. The consortium ...

As part of the growing partnership between Facebook and IBM Commerce, IBM marketing cloud clients will be able to use the social network’s ad capabilities, such as Custom Audiences, in conjunction ...

You may not be familiar with the name Lauren Flaherty, and if you met her in the street or the supermarket, you would probably not be overawed, dumbstruck, or feel you were in the presence of ...