In 2025, the journal of Health Communication published a study that was described as a theory-driven content analysis of YouTube videos that focused on promoting mental health among college students.

Social media has become a powerful force that's revolutionizing the way music artists promote their work and connect with their audience. Platforms such as Instagram, TikTok, Facebook and YouTube have ...

YouTube’s new Brand Pulse Report helps marketers measure full brand impact across paid ads, creator videos, and organic content using AI-powered insights. For years, marketers have struggled to ...