As Indian brands concentrate advertising budgets on mobile apps and social media, research on gaming attention and opt-in ad ...

The app is expanding its user base and ad business in the region, and currently has more than 250 million monthly active ...

From Clubhouse rooms and TikTok alternatives to NFT profile pictures and AI avatar apps, India has seen multiple internet trends explode overnight before rapidly fading away. Here are eight viral ...

India, June 1 -- Urban India's digital future belongs to two ambitious groups: young social media users and women consumers.

India is discussing age-based social media restrictions with social media companies, IT minister Ashwini Vaishnaw said Tuesday. Any crackdown in India, a country of 1.4 billion people, could have a ...

India is a country of extremes when it comes to app usage. It continues to top global app downloads but doesn’t feature in the top 20 markets in terms of consumer spending, according to a new report ...

India could become the next major test case for age-based social media bans, as states weigh Australia-style restrictions on children’s access to platforms amid a growing global regulatory push. The ...

NEW DELHI, Jan 29 (Reuters) - India's chief economic adviser proposed age-based limits on access to social media platforms he said were "predatory" in their approach to keeping users online, ...

For the last two decades, Meta has defined social media with a simple bargain – you enjoy the concept of connecting virtually ...

Analyzes how social media influences mood, stress, sleep, and self-esteem in India, with practical tips to reduce harm and ...