As I walked up to the Intel visitor center in Santa Clara, California, a big group of South Korean teenagers ran from their bus and excitedly gathered round the big Intel sign for selfies and group ...

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Microsoft’s splashy preview of its AI-enabled version of its Bing search engine a month ago is ...

The future of computing is being built in the middle of the Arizona desert. Just outside Phoenix, Intel’s Fab 52 looks ordinary from a distance. It is another stretch of grey concrete under a blazing ...

Intel’s employees needed some good news. The company may still boast one of Silicon Valley’s most storied names, but its staff, which numbered 96,000 as of the end of July, had worked for years ...

Intel is injecting some of Google's famous ad magic into its "Intel Inside" campaign. The world's largest microprocessor supplier and the most popular search engine were set to announce on Wednesday a ...

Intel Inside has been a marketing term for what feels like forever, but now Intel is Inside of NASA's Perseverance rover that is rolling around on Mars -- not only is Intel inside, but so is SSD ...

After more than 20 years of service as a tool to teach consumers what brand of chip to ask for inside a personal computer, Intel Corp. has decided it’s out with the old “Intel Inside” campaign in ...

Intel says its processors are behind efforts to find new breakthroughs in life sciences research and healthcare in a number of countries. The Santa Clara, Calif., chipmaker, which began an effort to ...