Subscribe to BizTimes Daily – Local news about the people, companies and issues that impact business in Milwaukee and Southeast Wisconsin. Women often complain about their bras – poor fit, underwire ...

Oprah can vouch for it: an estimated 8 in 10 women wear the wrong bra size. So underwear stalwart Jockey spent eight years developing the solution: a $60 bra that comes in 55 sizes. Listen Now Save ...

Jockey says it has "reinvented" the bra with a new volumetric fit system. June 4, 2013 — -- Apparel retailer Jockey says it has reinvented the bra with a patented "volumetric fit system" that ...

They are the measurements many American women (and not a few American men) know so well: 32A, 34B, 36C. On they go, the canonical brassiere sizes, up to at least a 50N. They have been around since the ...

"Does this... look right?" I asked, cupping one of 10 flexible, vaguely boob-shaped plastic bowls against one naked breast, while the other dangled there. "Whichever ...

Read full article: Police ask public to avoid ‘active incident’ at Winn-Dixie in Cocoa Beach ORLANDO, Fla. – Following eight years of research, Jockey claims it has created a new bra-size system that ...

In the name of women who don't fit traditional yet frustratingly restrictive bra sizes, Jockey has boldly created a more inclusive "volumetric" system — a noble effort that doesn't seem likely to lift ...

For many women, purchasing a bra is about as pleasant as getting patted down by a TSA agent. While the glamorous models in lingerie ads are ogled for their perfect cleavage in colorful, lacy ...

If you're among the women who struggle to find a bra that fits—so, basically, every woman alive—you might be heartened by some news from Jockey International. The intimates brand is attempting to ...

It's the most consistently satisfying moment of my day. It happens in the evening, usually as soon as I walk through my front door. My fingers reach behind my back, and I unclasp the tiny wire hook ...