They are the measurements many American women (and not a few American men) know so well: 32A, 34B, 36C. On they go, the canonical brassiere sizes, up to at least a 50N. They have been around since the ...

Jockey says it has "reinvented" the bra with a new volumetric fit system. June 4, 2013 — -- Apparel retailer Jockey says it has reinvented the bra with a patented "volumetric fit system" that ...

For many women, purchasing a bra is about as pleasant as getting patted down by a TSA agent. While the glamorous models in lingerie ads are ogled for their perfect cleavage in colorful, lacy ...

Subscribe to BizTimes Daily – Local news about the people, companies and issues that impact business in Milwaukee and Southeast Wisconsin. Women often complain about their bras – poor fit, underwire ...

If you're among the women who struggle to find a bra that fits—so, basically, every woman alive—you might be heartened by some news from Jockey International. The intimates brand is attempting to ...

One company is challenging the classic 32-B, 36-D, 34-C bra sizing, relying on volume to provide support. Underwear giant Jockey plans to leave traditional sizing behind in favor of a new system that ...

The major American intimate apparel manufacturer, Jockey, recently announced it is getting rid of A/B/C/D cups altogether. Instead, Jockey's new Volumetric Fit System ...

Jockey has launched new “uplift” underpants for men that could do the magic for them as push-up bras do for women. The Jockey Euro-style trunks, modeled by Australian cricketer Mitchell Johnson, ...