Nearly a century after a landmark psychology study was conducted, we revisit its findings — with your help! Surfacing By Laurel Schwulst June 28, 2023 Maybe you’ve heard of the “kiki/bouba” effect — ...

When people are shown a spiky shape next to a rounded one and asked which shape is called "kiki" and which one is "bouba," people from all kinds of cultures overwhelmingly associate "bouba" with the ...

TikTok is where unheard-of terms go viral, and now, a linguistics concept is taking over the app: sound symbolism, which refers to a connection between sound and meaning. The bouba-kiki effect is one ...

When we hear certain sounds, our brains often pair them with specific shapes. For example, most people will associate a sharp-sounding word with a jagged, pointed shape, while a soft, rolling word is ...

A woman on TikTok has raised an interesting theory about why we’re attracted to certain romantic partners and not others, and it’s launched quite a discussion on social media. The video, which now has ...

Tom has a Master's degree in Journalism. His editorial work covers anything from archaeology and the environment to technology and culture. Tom has a Master's degree in Journalism. His editorial work ...

Women's Health may earn commission from the links on this page, but we only feature products we believe in. Why Trust Us? With the return of The Bear season two comes the official passing of the ...