From Real-Life Trophies to Building-Block Cars, LEGO Is Growing Its Formula 1 Partnership Brick by Brick

From merch to trophies, LEGO is now at 21 F1 races around the world, with activations like LEGO Fan Zones and Pit Shops for fans to engage off-track.
autoevolution

This Upcoming Audi RS Q e-tron LEGO Set Has a Cool Suspension and an Electric Motor

As far as toys go, LEGO definitely makes some of the most fascinating, having been part of countless childhoods. In part, that's thanks to how amazing LEGO is in stimulating creativity, but there's ...

LEGO Speeds onto the Grid with the ‘F1 The Movie’ APXGP Team Race Car Set

The world of Formula 1 has crossed the finish line into the cinema, and now, it’s driving onto your shelf. LEGO Speed ...
Engadget

'Lego 2K Drive' lets you build your dream race car, brick by brick

It took just a few minutes for Lego 2K Drive to sink its hooks into me. The second I left the road, my sports coupe converted into an off-road buggy. Just before hitting some water, the vehicle's Lego ...
GPblog on MSN

LEGO APXGP f1 car is available for fans to buy

Formula 1 fans can now get their hands on the LEGO Speed Champions APXGP Team Race Car from F1 The Movie. Fans now have the ...