They were amongst the first cohort of local brands that took the bold step to advertise on prime time, become household names and compete nationally with giants like Levers and P&G. The report ...

Recently, we’ve seen many South Africans embrace local brands. It has contributed to the rise of streetwear luxury brands that do not take away the culture of South Africans but still offer high ...

This initiative features collaboration with over 70 local brands across various industries from food and beverage, beauty, hotel, health and tourism to lifestyle experiences, including brands such ...

Can a cannabis brand go from a garage startup to an acquisition by a multi-state operator in a few years? LEVIA did exactly that. What began as an experiment in cannabis tinctures, brewed above a ...

Combining generational craft, fostered through relationships with local artisans, with modern references like 2000s pop culture, which Roveta remembers from her childhood watching VH1, the brand ...

says some old Rockford brands are more important to certain people. “Everyone has a different favorite,” Watson said. “It ...

While at the regional level, global brands top the list of most recognised brands using digital, local brands are increasingly using digital to communicate with consumers in their home countries. This ...

Local Expert No. 1: Clothing designer Allison Izu remembers a time when a career in Hawaiian fashion meant one of three things: Working in the surf industry, working for an aloha-shirt brand ...

Both Conrad and Waldorf Astoria are operated by Hilton Worldwide. The new brand initiative provides suggested local travel itineraries for 1-, 3- and 5-hour timeframes in the destinations ...

KEVANI is a media sales organization that promotes national and local brands through innovative and unique outdoor advertising destinations. Gary Drenik: Billboards are one of the oldest forms of ...

What separates the company from its competitors is the way it promotes and sells its products, rather than partnering with well-known athletes, Lululemon focuses on finding local brand ambassadors ...

The results showed what many observers might consider apparent: that 90% of travelers look for local brands and try to bring products home that in some way authenticate their trips and experiences.