'When people love a brand, they don't always like change,' a branding expert says, after the change sparks more than 558,000 posts on social media, including one from Donald Trump Jr. Cracker Barrel ...

Shares of Cracker Barrel Old Country Store Inc. took a dive Thursday, after the restaurant chain debuted its new, simplified logo, that many people didn’t like. Even Donald Trump Jr. asked, why? Some ...