Bleach London, UK’s homegrown salon brand known for its DIY hair dyes favored by Gen Zs and millennials, is just about to get even bigger on an international scale. Founded by fashion hairstylist Alex ...

Add Yahoo as a preferred source to see more of our stories on Google. Bleach London, the cult salon known for spearheading the dip-dye trend and its kaleidoscopic DIY colors and kits, has debuted its ...

BRB—getting all my inspiration from across the pond.

“I find the bathroom energy in a house really calming," says Alex Brownsell, co-founder of Bleach and the favourite hair stylist of London's style set (especially those with a preference for a bold ...