As a manufacturer, no one else is quite as intimate with a product you design and craft yourself. We asked three to each build us one of their own, the way they felt it should be done. Here are the ...

It might be safe to say that trolling lures for blue ­marlin in the calm and tranquil waters off the Kona, Hawaii, coast is as good as it gets. With three towering ­volcanoes ­setting the backdrop, ...

This lure’s metal lip not only holds up to whacking hard bottom, but can be tweaked so the bait’s action matches the musky’s mood. Musky lures are so important because, well, muskies are moody.

A sentimental favorite, this lure just flat-out catches fish and is ideal for the tributary streams white bass run into in the spring to spawn. Selecting lures for white bass—also known as sand bass, ...

Topwater lures are in a league of their own. Nowhere in the fishing world will you find a more eclectic, bizarre, and curious collection of tackle. Companies have spawned seemingly every conceivable ...

Lures for Spanish mackerel needs flash, an erratic action, and the ability to stand up to the hard hit of a mackerel. Spanish mackerel attack like a submarine Spitfire, zooming in for the kill and ...