Marketing is often misunderstood as a separate function from business, but it is, in fact, essential for any company to succeed. At its core, marketing is simply about understanding and communicating ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

Most companies use their website as a focal point for many marketing activities. Managing your email marketing, social marketing, website content and your content marketing campaigns can be ...

With all the technology we have today, there are quite a few marketing channels business owners can leverage — but let’s take a closer look at a few that work best. The basis of all marketing is the ...

Partnerships beat ad spend when you collaborate with people who serve the same audience. Consistent, repurposed content builds visibility faster than polished, expensive marketing. Real relationships ...

Every business owner knows that marketing is important, but not everyone knows how to do it. Reaching new customers is vital to the success of any company, but with hundreds of strategies and dozens ...

Katie Miller is a consumer financial services expert. She worked for almost two decades as an executive, leading multi-billion dollar mortgage, credit card, and savings portfolios with operations ...

If you don’t have a real estate marketing plan, you’re likely missing opportunities to grow your business. It’s important to be intentional in your real estate marketing strategies to give you the ...