The pandemic has put a renewed focus on local markets. Here is how organizations can adapt their tactics to thrive in this period of localization. Multinational companies have capitalized on the ...

SAN FRANCISCO--(BUSINESS WIRE)--Unbabel (https://unbabel.com/), the AI-powered Language Operations (LangOps) platform that helps businesses deliver multilingual ...

Expanding into global markets requires more than translation. Localization ensures content resonates with diverse cultures and user expectations. By tailoring language, tone, and context, businesses ...

Winning Gold at The Drum Awards for Agency Business in the Service or Business Innovation category is Locaria. Here's how, in its own words, it redefined its approach to media planning for global ...

Localization is an important aspect of personalization in today’s global landscape, especially as customers crave a brand experience catered to them. According to Gartner, companies who invest in ...

Engaging local target audiences is a strategic focus for many brands: 49% of national marketers surveyed say localized marketing is essential to business growth and profitability, particularly as it ...

We have all had a chuckle or a belly laugh at the expense of marketing fails. Mercedes Benz entered the Chinese market under the moniker Bensi which directly translates to “rush to die” - a tagline ...

Why is localization more important than ever before? And how can marketers use emerging tech to deliver on its promise? In today's interconnected world, going global is increasingly key for growth.

Some 60% of global marketers have no strategy for multilingual content marketing, according to a recent survey by Cloudwords. That's a dangerous oversight, because not thinking about translation until ...