The 4 Ps are the key factors in marketing a product or service to consumers: product, price, place, and promotion. They are also known as a marketing mix.

The best marketing meetings are usually those in which a suggestion prompts someone to finish the thought with an unexpected spin. And then someone else builds on this idea with another addendum.

Product and service promotions create awareness, position products and services and persuade customers to buy. Although advertising is essential, it's not the only consideration. Instead, an overall ...

The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

There are two main ways that promotional gifts can be utilised by marketing professionals: either as ‘external gifts’ or ‘internal tools’. I believe it’s important to integrate both into a company’s ...

It's common wisdom among marketers that most long-form content should be, at most, mildly promotional. The goal is to help the reader or prospect. Then, prospects will gradually come to see the ...

For your app to stand out from the competition, it’s not only necessary to have a great idea and value proposition. You need to build a rock-solid marketing strategy from start to finish. The term ...