The communication objectives of a public relations plan should always contain measurable goals. Goals help people know what is expected of them and also helps people identify the resources they'll ...

In the complex world of paid marketing, setting clear and measurable goals can be the difference between a thriving campaign and a wasted budget. The need for precision in paid marketing has never ...

As a professional, in order to grow, you have to set goals to help you move from one point in your career to the next. However, setting goals isn’t always easy. In many cases, you might know what you ...

Just as a business plan provides goals for the organization to reach over the course of a given period of time, written key performance objectives will provide tangible goals for your employees.

Companies trying to make their workforces more diverse can struggle to attract applicants from marginalized communities, note Chicago Booth’s Erika Kirgios, University of Southern California’s Ike M.

One of the most impactful goals you can set is to master a new technical skill relevant to your industry. For instance, a digital marketer could aim to become certified in search engine optimization ...

Companies that want to attract more candidates from historically marginalized communities should update their job ads to include measurable diversity goals, according to a March 27 report from Chicago ...

It's not so important to complete a project; it's important for projects and actions to make a difference. The methodology here provides a framework for showing actual impact, and in so doing, ...

If you have type 2 diabetes, a doctor might advise you to make lifestyle changes. Creating goals can help you develop healthy habits and stick with your treatment plan. To manage type 2 diabetes, you ...