It's easy to go overboard on holiday shopping. Signing up for a membership program can not only save people money but can also add convenience when it comes to shopping for the holidays. Nike, Fred ...

For example, he points out that at one time, Petco offered both a loyalty program and a membership plan under different names. The retailer decided to join them together by effectively turning the ...

Question of the day: How do you navigate the world of loyalty programs, reward systems, membership programs and subscriptions? How can you choose (besides a coin toss)? Is there even any significant ...

It seems that every retailer has a loyalty program these days. Because of this, their universality is raising the bar. To capture customers’ attention, it’s no longer enough just to offer discounts or ...

Given these trends, Myers said brands should turn their attention to the next big area of opportunity: paid memberships. He also identified three principles for getting the most out of those ...

Loyalty programs have come a long way. Although companies have traditionally used their loyalty programs as discount programs and reengagement tools, these programs have much more potential, which the ...

FORT GEORGE G. MEADE, Md. - Military families face unique challenges and demands associated with military service. Family readiness is the preparedness and resilience of military families that ...

Acquiring new customers may sound like the pivotal logical marketing goal, but retaining existing ones can generate more profit, if you offer the right incentives. Paid or premium programs encourage ...