From the very first second, you can tell there's something's very wrong with Netflix's AI-powered remastering of "A Different ...

Halo, the Xbox game turned into a TV show, is now available to watch on Netflix, marking the first time it has broken free of ...

So, sure, GamePass is reasonably successful for what it is — but it definitely hasn’t changed the world like Netflix did to ...

The ad industry reeled when Netflix chose Microsoft as the tech and sales provider for its new ad-supported streaming service over the presumed favorites Google and NBCUniversal parent Comcast.

The apps are never affected by servers, never change in appearance, you can use them offline, and you’re never asked to pay ...

The Vanguard Communication Services exchange-traded fund (ETF) ( VOX 1.23%) is a simple, low-cost way to invest in the sector ...

Mindy Kaling's new Netflix series “Running Point” is set in the world of professional basketball in Los Angeles.

It bought AT&T's adtech firm Xandr, which became a linchpin in securing its recent deal to power Netflix's ad-supported tier. Microsoft is also working on a plan to place ads inside free-to-play ...

When the economy is good, advertisers spend on branding. But that’s not the case when times are lean, Sir Martin Sorrell, executive chairman of S4 Capital, told AdExchanger. Serious economic headwinds ...

Netflix pioneered the subscription streaming model in the way Microsoft is trying to do with Game Pass. Nintendo being Disney is kind of an obvious comparison with its mass family appeal.

Microsoft views the Muse AI model more as a tool for game preservation and concept brainstorming than a way to replace ...

Additionally, by reducing reliance on third-party partners like Microsoft, Netflix has gained more control over its advertising operations while cutting costs by eliminating revenue-sharing ...