Digital Turbine, in partnership with Apptopia, released a study highlighting the opportunities for brands to reach consumers via mobile games. According to the report, games account for 10.6% of time ...

Some mobile games discreetly incorporate ads, but classics like Red's First Flight offer ad-free gameplay, evoking nostalgia.

John Hitchcock graduated from the University of Toronto with a degree in film studies and previously wrote on his own blog. He also specializes in nature and virtual photography and does art in Source ...

Discord announced plans to expand its successful Video Quests advertising format to mobile devices. This strategic move marks the company’s first mobile ad offering, significantly broadening reach for ...

These aren’t just buzzwords - they’re the types of "bad ads" quietly eroding trust, frustrating players and putting long-term growth at risk. While some creatives may deliver a short-term spike in ...

In-game mobile ads are making Asia Pacific (APAC) gamers ditch gaming. Of the 12,204 respondents surveyed, most said that ads are too often causing them to stop playing the game. Respondents also ...

It’s time for brands to catch up with gaming audiences, says Gabrielle Heyman, Zynga’s head of global brand sales and ...

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has released the findings of its report on the mobile game advertising sector in Southeast Asia ...

UK ASA warns three mobile game firms over misleading disclosures over lootboxes and orders clearer advertising about item ...