The struggle is real.

NBC Selected independently determines what we cover and recommend. When you click on or buy through our links, we earn a commission. Learn more. Bethany Heitman Commerce Editor Earlier this summer, I ...

Needoh and other squishy toys are so hot in 2026, stores keep selling out. We found ones you can buy now, from butter to ...

NBC Select independently determines what we cover and recommend. When you click on or buy through our links, we earn a commission. Learn more. A few weeks ago I noticed my social feeds were filled ...

Around the world, brightly colored squishy toys marketed as harmless “sensory” gadgets designed to be squeezed, stretched and smushed have surged in popularity. But behind the viral appeal of NeeDoh ...

NeeDoh is the latest squishy sensory toy to go viral. Social media is reporting how these blobs of gel are flying off the shelves, and are in short supply. But squishy sensory toys have been around ...

Last year, it was impossible to escape Labubu. The toothy little monster dangled from designer handbags, sold out in seconds and turned routine toy shopping into a competitive sport. Now there’s a new ...

The squishy sensory toy NeeDoh has become a viral sensation, leading to nationwide shortages. A USA TODAY parenting expert suggests the hype may not be justified, as children often prefer their old ...

Add Yahoo as a preferred source to see more of our stories on Google. A New Mexico teenager reportedly went to the emergency center with severe burns after a NeeDoh toy sitting in a hot car for hours ...