Lucky colors: the phrase sounds lighthearted, but the idea is ancient and profound. Every year-end, the same scene repeats ...

A team of scientists believes they have discovered a new color outside the range of human vision. They named the color “olo” and describe it as an “unprecedented,” ultra-saturated, bluish-green. The ...

Cloud Dancer, a soft, creamy white, that Pantone claims to channel calm, clarity, and a collective reset after years of chaos, will officially be 2026's color and some people are underwhelmed at the ...

A team of researchers says there's a new color in the atmosphere. But here's the deal: You can see it only by being shot in the eye with a laser. Scientists at the University of California, Berkeley, ...

Dressing with intention is also a way to manifest. The color you choose on New Year’s Eve can reflect your goals for 2026; ...

Scientists say they’ve discovered a new color called "olo," seen only by five people using laser-based retinal stimulation. The color was created by targeting a single type of cone cell in the eye, ...

Got your sights set on the next iPhone? The latest colorful rumor that came out last weekend is that the iPhone 17 base model could come in purple or green. In a post on X, well-known leaker Majin Bu ...

Every so often, something new emerges that reminds us of the world’s wonders and this time, it’s what scientists are calling a “newly discovered color” that has never been seen before and can only be ...

Researchers at the University of California, Berkeley, claim to have found a new color. The caveat? You can’t see it. Not unless you have a laboratory fitted with a complex laser system that’s cued ...

Grace Cooper is a writer who specializes in shopping. Her work has appeared in The Kitchn, Apartment Therapy, Culinary Hill, and more. Moon dust, a cosmic-inspired purple, brings sparkles and texture ...

A new experiment into color vision has allowed a select group of human subjects to see a new color. Subjects describe the “unprecedented” color as a very saturated teal. Researchers are looking into ...