Back in 2010, Isaiah Mustafa set the internet on fire with a steamy series of Old Spice commercials. Declaring himself "The Man Your Man Could Smell Like," the Old Spice pitchman insisted that ladies ...

The Old Spice rebrand wasn't just a viral ad. Here's the distribution and packaging grind that made the comeback stick.

OK, if you’re old enough to remember Old Spice’s hilarious -- and often category-shattering --“Smell like a man, man,” campaign, you’re probably not in Procter & Gamble’s target market. But Procter & ...

More promo gold from our favorite Old Spice Man Isaiah Mustafa, who’s dressed to the nines in nothing but a towel to let us know that more Old Spice ads are coming. Thank you Old Spice. In addition to ...

Actors want to have a long career that is filled with a multitude of roles so that they can become household names. An alternate path to this occurs when an actor plays a role that becomes so iconic ...

Fewer than one in six video ads achieve high viral viewing, according to new research from Millward Brown. As part of this research, which involved analyzing 102 ads, Millward Brown created the ...

Old Spice has done it again. A new ad called "Mom Song" already has more than a million views on YouTube and even more reactions across the web. It shows the private, hilarious and creepy struggle of ...

WASHINGTON – It’s kind of clever, a little creepy and very memorable. The latest commercial from Old Spice features a succession of mothers bemoaning their sons’ newfound success with women and ...

Could you sit and watch a commercial for 14 hours? Procter & Gamble made one for Old Spice and it's just been certified by the Guinness Book of World Records as the longest commercial ever. The ...

As if the Old Spice frontman couldn’t get any more viral love these days, Isaiah Mustafa has returned on Old Spice’s YouTube page with dozens of personalized videos responding to fan comments and ...

TV marketers may be disappointed when they don't get all the buzz and love for the spiffy creative of their TV commercials. Up until recently, only the Super Bowl has been the big stage for getting ...