Even when AI Overviews don’t appear, users are simply clicking less everywhere, with Google CTRs hitting new lows across ...

Click-through rates are falling—but brands cited by Google’s AI tools are faring better. Google’s new AI Overview tool has ...

Search engine optimization continues to decline, making it one of the most underused search strategies, according to Matthew Mierzejewski, senior vice president of Merkle’s Search and Performance ...

Google has an incentive to encourage users to click its sponsored ads – but this should not be to the detriment of user experience. This aspect of Search seems to have gone awry in recent years, with ...

Back in August 2024, some site owners started to notice that a parameter called srsltid= being appended to their organic listings. The srsltid= parameter is nothing new. Barry Schwartz reported it ...

Is Google testing placing ads between organic search results? Patrick Stox, Ahrefs product advisor, technical SEO and brand ambassador, first noticed that sponsored posts have started appearing where ...

Google Ads has a boatload of policies, like you'd imagine, and some of those policies are around content exclusions like sensitive content, mature content and so on. These labels that are set in ...

YouTube now lets creators filter analytics metrics by organic versus paid traffic, ending confusion about how advertising ...