(WLUK) -- More people continue to appreciate the outdoor beauty of Wisconsin. New data from theOutdoor Recreation Satellite Account from the U.S. Bureau of Economic Analysis (BEA) shows that Wisconsin ...

This Great Lakes oasis is Wisconsin's little slice of Europe with unique landmarks, lighthouses, watersports, and proximity to stunning state parks.

(The Center Square) – Outdoor recreation brought $11.2 billion into Wisconsin’s economy in 2023, according to a new report from the U.S. Bureau of Economic Analysis. That’s 9.4% higher than the $9.8 ...

The Wisconsin Department of Tourism saw another record-breaking year in outdoor recreation as the industry grew to a high of $8.7 billion in 2021, a 14.1% increase. The Wisconsin Department of Tourism ...

The state of Wisconsin, known for its booming dairy industry and mouth-watering cheese, offers many hidden gems, inviting travelers to uncover its treasures beyond the beaten path. From the shores of ...

Good news for the outdoor enthusiasts of Brookfield and southeastern Wisconsin. MeatEater, an outdoor lifestyle shop specializing in hunting, fishing, cooking and camping, is opening a second location ...

(WSAW) - The Wisconsin Office of Outdoor Recreation today released the first reports from the Do-It-Yourself Economic Impact Report program — a pilot to assist outdoor industry stakeholders in ...

At only 22 years old, Bill Porter is a trapper through and through. He has the scars, the fur, and the stories to prove it.

People are getting outside more, and with that came a record breaking year for Wisconsin's outdoor recreation industry in 2022. According to a news release from Gov. Tony Evers, the industry brought ...