Emily Reynolds is the founder & CEO of the award-winning R Public Relations, providing expert-level PR, publicity & crisis comms services. Transparency, adaptability and consistency are crucial to ...

Whether they heard your radio spot, saw your social media post, or viewed your Google ad, consumers need a lot of touchpoints to remember your business. These touchpoints, called impressions, are ...

Digital PR for SEO has exploded as the ultimate link building alternative. Digital PR is an alternative because it’s not a method just for links; it’s a method to enable an audience to share your ...

INK Communications Co., a B2B technology and energy PR agency with offices in Austin and Denver, has been recognized by top industry news publications PR Daily, Ragan Communications, and PR News/Chief ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In a newsletter for marketers, I recently read about a trend where most public relations (PR ...

Many companies see the value of PR and are willing to invest in it. But they want lickety-split results and to see themselves plastered all over the news. ROI equates to more than that nowadays — many ...

The PR Awards Asia-Pacific 2025, presented by Campaign Asia-Pacific, are now accepting entries. The awards recognise innovative public relations campaigns and communicators across the Asia-Pacific ...

A savvy PR campaign can be a powerful driver of brand awareness for your company. Here are five basic things to secure before it launches to prepare yourself for success. You’ve worked with your ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Evan Nierman When ...

Lively's allegations center on astroturfing, a tactic that manipulates public opinion by creating a false impression of ...