Before I dig into my hot honest take on the subject at hand—why public relations may not be that into you—I want to preface it with a very large caveat. While I will be discussing the key reasons why ...

Heather Kelly is the CEO of Next PR, an award-winning, full-service public relations firm with offices across the U.S. For most of my career, public relations has been synonymous with media relations.

The UAB PRCA/PRSSA is a student-led organization open to students across campus who are interested in public relations. The organization conducts workshops, hosts networking events and guest speakers, ...

Law firms occupy a unique space in societal evolution. Behind every contemporary issue in the news lies a lawyer—and a law firm. The question is: How can lawyers convey their expertise across ...

There are several pragmatic strategies you can try to ensure the ROI of your marketing/PR program is front and center for decision-makers when times get tough—and you keep your job. The Fast Company ...

Get key insights on public relations, agency management, SEO, and success measurement. Discover essential takeaways to enhance your PR program. Staying ahead in public relations requires continuous ...

Over the past two years, Dylan Baggiano earned some of the most prestigious public relations awards in the state of Alabama. But, surprisingly, his college career did not begin in communications. He ...

"Law firms should develop a spokesperson program that encourages organic involvement and reiterates the firm's goal of exemplifying unique attorney perspectives," write Catherine Oswalt and Melissa ...