The latest, most expansive iteration of affiliate marketing features an outcome-based pricing structure, brand control, and a growing number of partner types. The Fast Company Executive Board is a ...

In today's fiercely competitive business environment, brands are continually seeking innovative ways to gain an edge. Many traditional marketing strategies are reaching their limits, so we're seeing ...

For some marketing tasks, artificial intelligence (AI) is ready for prime time. For others, humans still run the show. The AI hype train is running at full steam. Investors are pouring money into AI ...

The marketing technology (MarTech) ecosystem is evolving at an unprecedented pace, with strategic partnerships playing a crucial role in shaping the future of digital marketing. As brands strive to ...

Learn how B2B channel partnerships work, the role they can play in helping to drive growth and how you can use them to expand your reach and drive sales. Learn how compelling content, innovative ...

I just scheduled a meeting with a well-known, well-funded company to discuss partnership opportunities for marketing, referrals, and revenue sharing. These discussions did not come about overnight, ...

Linda Yurche wants to be a marketing matchmaker. Yurche heads marketing communications firm MGH?s new division, Partnership Marketing, aimed at hooking up companies with charitable organizations, ...

The self-assured, individualistic nature of the entrepreneur belies the need for a robust network of partnerships. But you can only get so far on your own. Strategic partnerships, amid the shift to ...