Business Insider spoke to three perfumers about the coming 2025 fragrance trends. Maximalist fragrances, like bold florals, are cycling back into popularity. Consider testing out a rice scent or ...

Oh, the sweet possibilities of a great perfume. It’s an unseen accessory that can preserve memories, awaken the senses, and even disarm people with its delightful (or off-putting) smell. For years, ...

The biggest fragrance trends are like snuggling up with your favorite novel—in more ways than one.

Plus, the scents to keep on your radar.

A woman flew from Australia to meet with Louis Vuitton master perfumer Jacques Cavallier-Belletrud in the South of France. A lover of fragrance, she wanted a made-to-measure perfume. But more than ...

Although fall and winter have some overlapping qualities, the seasonal shift can impact what scents people are reaching for as falling leaves turn to snow. Business Insider spoke with two professional ...

In 2026, some of the most popular fragrances will be gourmands, tropical fruits, and fresh, clean scents, according to professional perfumers.