It doesn’t get much more extreme than this in the tire business. Known for building ridiculous one-off tires for the SEMA Show, in the past Italian tire manufacturer Pirelli has shown such ...

“The market is changing, and so is the consumer,” said Marco Crola, chairman and CEO of Pirelli, while introducing the company’s latest tire offering, the Scorpion A/T Plus. For a company that built ...

It's that time of year again, when Pirelli sends aspiring Playboy photographers out on calendar assignment, letting them dream up ridiculous ways to photograph nude or nearly nude models in exotic ...

The latest entry in Pirelli’s Scorpion line of crossover and SUV tires is the Pirelli Scorpion All Season Plus 3. We took the 70,000-mile rated tire to Nevada’s Valley of Fire to put its highway and ...

ROME, NOV 6 - Pirelli closed the 9-month period with an 8% increase in profit to 400.6 million euros, revenues impacted by exchange rate effects to 5,195.2 million euros (-3.4%; +3.7% organic growth), ...

The Pirelli P-Zero Race is a dependable race-ready road tyre which blends all-weather grip, rolling speed and durability, just don’t expect buttery smooth damping You can trust Cyclingnews Our experts ...