Since reaching a peak of over 9% in 2022, inflation appears to finally be cooling for the average consumer. As costs rose over the last two years, companies across the globe have worked to protect ...

Pricing is not just about numbers—it’s about perception, psychology, and strategy. The right pricing model can transform a struggling business into a profitable powerhouse, while a poor approach can ...

In the ever-evolving landscape of business strategies, dynamic pricing has emerged as a contentious yet fascinating approach. Traditionally associated with airlines, hotels and ridesharing, this ...

Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. From the outside it may seem like a simple choice, but pricing is ...

Economic disruption, triggered by a wave of tariffs on imports from China into the U.S. as well as the COVID-19 pandemic, have resulted in a scarcity of microchips for many high-tech manufacturers. In ...

Pricing expert Rafi Mohammed warns against hasty changes to keep customers. Rafi Mohammed, founder of the consulting firm Culture of Profit, says a crisis or recession is not the time to panic and ...