Pricing a product involves looking at costs, knowing your target audience, researching competitors and choosing a pricing strategy that works with your profit goals. Many, or all, of the products ...

Opinions expressed by Entrepreneur contributors are their own. Pricing your product is one of the most important decisions you’ll make when launching a business — yet it’s also one of the most ...

As an adviser to new business owners, I’m accustomed to seeing primarily the simple traditional product pricing strategies, usually driven by competitor prices or cost plus a reasonable margin. I ...

Discover how opaque pricing lets companies offer hidden discounts. Learn the benefits and types of opaque pricing strategies used in the travel industry.