Get your news from a source that’s not owned and controlled by oligarchs. Sign up for the free Mother Jones Daily. Bracelets and other trinkets made on the wildly popular Rainbow Loom—a toy that ...

Sharon Lighton, the owner of Anana Gifts, sells kits for children to make rubber band bracelets, which are a very popular trend right now. She has bought 14.7 million rubber bands to sell at her store ...

The loom is intended for “6 and up,” but Brycen, the aforementioned nephew, is persuasive, and in my family, there is always a fallback position: Joan will figure it out. Sure enough, I stopped in for ...

The Rainbow Loom trend, some have said, is over. The plastic loom with the tiny, colorful rubber bands used by tweens to make bracelets, rings, even flip-flops, was declared dead last Christmas, due ...

Rainbow loom bracelet addiction starting slowly. [photo: flickr user angryjuliemonday] Gone are the days of Pokemon battles in-between class, Rainbow Loom bracelets have arrived in New York schools ...

Gender-neutral craft: Garrett Fill, left, 10, and Conor Flanagan, right, 11, during a Rainbow Loom class at Learning Express Toys. (Andrew A. Nelles/Chicago Tribune/MCT) TONI Notarangeli thought she’d ...

A company that sells Rainbow Loom, a toy that transforms colorful rubber bands into intricate bracelets, key chains, rings and accessories, rose from humble beginnings to a profitable pop culture ...

Beloved by kids and the bane of parents and teachers, Loom Bands – or Rainbow Loom - is the playground craze that has taken over the planet. But what are they, and where did they come from? Chances ...

Of all the new toys this year, this one looms large. Low tech but high on creativity, the Rainbow Loom has kids hooked —spending hours after school and on weekends making bracelets weaving together ...

The other day, my seven-year-old son asked me for a Rainbow Loom. If you don’t know what that is, you don’t have children under age twelve. The Rainbow Loom is the toy of the season, a contraption for ...