Does Google rank pages as individual web pages or does Google rank websites as a whole? The answer is really both. Google evaluates your site's quality overall and that can impact your site during ...

Google was recently granted a patent about ranking web pages that a user will be interested in next. The patent describes assigning an Information Gain score to rank a second set of web pages that are ...

Google’s John Mueller discussed various scenarios of how the page experience ranking factors did and did not influence rankings. He didn’t downplay Core Web Vitals (CWV) as a ranking factor but rather ...

Google updated its page experience help documentation to clarify how Core Web Vitals metrics are used as a ranking signal. Google also clarified that other page experience signals are not directly ...

Martin Splitt of Google gave me a softball yesterday when he said on Twitter "all things being equal (spoiler: they never are), a page with CWV field data may have a tiny advantage over one without." ...

It’s frustrating. You put time, energy, and a lot of hope into a webpage. But it just won’t rank. Your competitors’ pages are ranking well, even though (subjectively) they’re worse. Yours deserves to ...

Opinions expressed by Entrepreneur contributors are their own. It is well known that Google’s algorithm is updated from time to time. With each new update, there are changes in what every website must ...

SEO can feel like a rigged game. Agencies often throw around jargon, push endless audits and promise big results. But most of ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Google is set to make one of its biggest changes with how it ranks web pages this year. The ...