If any item holds special mysticism among fishing gear, it’s the lure. Some anglers spit on them for good luck; many have favorites (my dad and I still call one spinner, which will be kept secret to ...

Finnish fishing equipment maker Rapala is ending the production of its lures and knives in Finland, and moving production of those items to Pärnu, Estonia. Following the conclusion of negotiations, ...

The largest fishing trade show of the year is set to return to Orlando, Fla., this month after going completely virtual last year because of COVID-19. The International Convention of Allied ...

Using Rapala lures effectively means matching the right design, color, and technique to the water and fish you’re targeting. Every detail—from lure size to retrieval style—can influence results. With ...

The jigging Rapala is probably the single most popular bait for anglers pursuing walleyes through the ice, though they're effective in open water, too. Much less popular are panfish-size Jigging ...

Most new bass baits for the upcoming year are revealed at ICAST in July. Though many of those lures aren’t available for purchase until the fall. Which means we usually don’t get to see what the ...

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